Dynamic retail brands are integrating Augmented Reality in multiple ways into their businesses, in order to have their marketing strategies and products stand out, make shopping experiences more interactive, and, of course, empower their customers further.
Take Augmented Reality Clothing Try On Apps, for example. Users can ‘try on’ various clothes, without having to visit any store, enter any trial room, or even wear any of the clothes that they select and try on, through such an app.
The gesture-controlled, intuitive user interface of the virtual trial room can capture and read just the swipes and waves of a user, to enable him/her to try on garments through the virtual mirror that is within the app. Virtual clothing is superimposed on the image of the customer, so that s/he can see how those clothes fit and suit him/her, without having to wear them physically.
Had you any idea that more than 60% of customers expect retailers to have an AR App ready, or even that almost two-thirds of companies have not started using AR till now?
What an Augmented Reality Clothing Try On App can do for you:
- Control unlimited product options digitally
- Facilitate in-store merchandise exhibition with the help of a virtual mirror
- Render access to products easier for customers
- Present a unique virtual experience
- Enhance store management
- Lessen loss to the inventory
- Improve customer recall and retention
- Increase sales
Plus-points of the Augmented Reality Clothing Try On App:
- Retailers can give product purchase variety a boost. They can also have the pleasure of a seamless, omni-channel facility with their customers
- Marketing efforts can bring better returns
- Cloud database technology
- Remote management
- Immersive environment
- Customers can preview clothes on a virtual mirror, without having to wear them in reality
- Customers can see the garments that they try on from various angles
- Customers can take photographs of themselves in the garments that they try on virtually, and even share them on social media such as Twitter, Facebook, etc.
- Previously tried outfits of a customer can be remembered by the memory mirror in the virtual dressing room
- Virtual trial room can bring about better client engagement
Apparel brands such as Topshop and Timberland got a virtual trial room created with the help of Kinect Technology. So as to attract more foot traffic, Timberland converted this trial room into a striking window display. Passersby could stand before a camera, to watch a virtual image of themselves on a big screen. Next, they could try on various garments on this virtual image of theirs, even without stepping into the store. No need to look for the right size, or walk into a trial room.
Gap, as per reports, is preparing to take its dressing rooms into the abodes of customers via its DressingRoom by Gap app.
It is approximated that 40% of customers would be ready to pay extra for a product that they can try through AR.
Would you like to give your consumers some inventive ways of visualizing and interacting with different brands and products? Do you plan to bring about next generation interactivity by applying the Augmented Reality Clothing Try On App to your business?
We, at Ascentspark would be glad to have you contact us for a free consultation on the Augmented Reality Clothing Try On App, and give your customers a better experience.