• September, 13 2023
  • by Ascentspark Software

On September 12th, 2023, Apple Inc. held its highly anticipated event, unveiling a range of exciting new products and updates.

Let's dive into the highlights of this event and discover what Apple Inc. has in store for its customers.

First look at the iPhone 15 models

With 5 unique colour options, the iPhone 15 and iPhone 15 Plus are now more flamboyant than before. But of course, for those who prefer less vivid colours, black is always there.

iPhone 15 Pro Max - First Look

The iPhone 15 Pro Max looks incredibly stunning with its new gray look and a sleek titanium build. 

Prices- iPhone 15 Pro starts at ₹1,34,900, while iPhone 15 Pro Max starts at ₹1,59,900.

iPhone 15 Pro Models Setting the Stage for Apple Vision Pro

iPhone 15 Pro models will now be able to record Spatial Video employing ultrawide and primary cameras for a more immersive viewing experience in the upcoming Vision Pro headset.

Apple iPhone 15 Pro Sports 5x zoom

iPhone 15 Pro is set to be a rival to Android flagships finally with a 5x telephoto lens that will let its users be closer than ever to their subjects.

Will it be the end of lens flare on iPhones?

The 48MP sensors on iPhone 15 Pro and iPhone 15 Pro Max are quite larger than the sensors on the non-Pro models and are capable of shooting 48MP RAW images.

Apple Inc. Goes Big on Mobile Gaming

With advanced graphics features like ray-tracing, iPhone 15 Pro models are being rooted as the best mobile gaming platform by Apple Inc. Gaming console games such as Resident Evil Village will now be able to run natively on iPhone.

Apple A17 Pro Revealed 

The A17 Pro chip would be powering iPhone 15 Pro models which are manufactured on the 3nm process. The chip is said to be powered by 19 billion transistors and has a micro-architectural design enhancement for power and performance cores. Apple Inc. claims that the power cores match the desktop performance and the chip's neural engine is twice as fast in comparison to its predecessor.

Mute Switch on the iPhone Pro Models Muted

iPhone 15 Pro features a custom Action Button. Although it will allow muting functions, only that users will have to press the button instead of sliding it. The Action Button can also be configured for other functions.

iPhone 15 Pro Series Launched with Titanium Built

Said as  the 'most Pro iPhones ever created by Apple' by Tim Cook, the latest iPhone Pro models feature enhanced titanium builds. These iPhones are also said to be the lightest iPhones ever.

iPhone Finally Embraces USB Type-C

USB-C is set to come to both iPhones and AirPods, which means users can use just one charger now for all Apple devices.

Apple unveils iPhone 15, iPhone 15 Plus

Apple has unveiled its non-Pro iPhone models and like the Pro models, they now feature a display that has received a major revamp and now has a peak brightness of 2000 nits; the brightness is twice as bright as its predecessor. The screen sizes have been held on to which are at 6.1-inch for iPhone 15 and 6.7-inch for iPhone 15 Plus. At last, they feature a 48MP camera for finer details and enhanced photography experience.

Apple Watch Series 9 Prices Unveiled 

  • Apple Watch SE: $249
  • Apple Watch Series 9: $399
  • Apple Watch Ultra 2: $799

Apple Watch Ultra 2 - What's New?

A new iteration of Apple Inc.’s flagship smartwatch is here! It comes with an advanced display with a peak brightness of 3000 nits, enhances metrics, and allows Bluetooth accessory connection. The battery is said to last for 36 hours in regular mode and 72 hours in power-saving mode. In the end, it features 95% recycled titanium, which was a great takeaway indeed.

New Fine Material for Ape Watch Series 9 Strap named FineWoven

The Apple Watch Series 9 is the company's very first carbon-neutral product and Apple Inc. promises that more products will be made in the similar manner in the near future. Apple Inc. also promises its users that it will no longer be using leather on its future products and will instead use a new self-developed material - FineWoven.

Apple Goes Environment Friendly 

Tim Cook said that by 2030, all Apple devices will have a net zero carbon impact. 

More on Apple Watch Series 9

Apple Watch Series 9 will use its powerful neural engine to ascertain any slight changes in the blood flow when the index finger and thumb are double-tapped. The double-tap gesture can also be used to manage calls and a lot of more things. 

Apple Watch Series "Redesigned" 

Apple Watch Series 9 has been "redesigned" internally and also features the S9 chip, which is also said to be the fastest-ever custom silicon on any Apple Watch as of yet. Additionally, it features a new neural engine and can also process Siri commands offline.

Apple Vision Pro to Ship Next Year: Tim Cook

Tim Cook said, “The new Apple Vision Pro has also captured the imagination of the developer community. We're extremely excited about what they're already showing us in our developer labs around the world. They're creating truly amazing experiences that wouldn't be possible on any other platform.”

Apple's USB-C Jump - Consumer Benefit Marketing or a Tech Shift?

“The likely shift from iPhone’s charging port shifting from Lightning to USB-C will be marketed as a key consumer benefit, which is a paradox after Apple pushed back on this standard for many years. It will be interesting to see how Apple manages the transition given potential massive e-waste and the fact it has created a significant accessory ecosystem around Lightning cables," Thomas Husson implied who is the VP and principal analyst of research firm in Forrester.

No Storage Leap on iPhone 15 Pro Max

If you are planning to buy a 2TB iPhone 15 Pro Max, you might get a tad bit disappointed. Apple Inc. has not increased the storage capacity of its flagship phone this year, as per multiple sources. iPhone 15 Pro and 15 Pro Max are said to offer the same options as the previous generations which are 128GB, 256GB, 512GB, and 1TB.

However, there are chances that they may come with more RAM, such as 6GB or 8GB depending on the storage tier or model.

iPhone 15 to Set Stage for Apple's Spatial Computing Vision

“The paradigm shift that Apple is working towards is the Vision Pro, but don't expect to hear much about that. The company is famously allergic to hype, and Apple will speak about spatial computing on its own terms. But the company is gearing up for spatial computing to enter the Apple ecosystem — the rumored Ultra Wideband U1 chip on the new iPhone will better enable this integration," Dipanjan Chatterjee implied. 

To learn more about the products and updates announced at the event, visit Apple's official website for detailed information and availability.

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